Branding a campaign

A campaign page is hosted by Voicegram, but everything visitors see can be branded to match your own identity: your logo, your accent color, your headline, your prompt copy, your CTA button, and your thank-you message. This page walks through every branding control the dashboard exposes.

Branding cascades from the workspace down

Most branding fields exist at two levels: your workspace defaults, and per-campaign overrides. A new campaign inherits the workspace defaults, and you can override any of them on a per-campaign basis.

Each kind of setting is resolved in its own order:

1. Text (intro line, headline, subhead, CTA button label, and thank-you message): the campaign's own text (set on the campaign Settings tab), then the workspace campaign default (set on Settings › Global Configurations › Campaign Defaults), then Voicegram's built-in text. A field left blank counts as not set.
2. Colors, fonts, and the other page settings: the campaign's own choice, then the workspace campaign default, then Voicegram's built-in default.
3. Logo: the logo choice the campaign makes, which starts as the workspace default logo. See Logo below.

This means you can configure your workspace once, then create many campaigns that all share the same look unless you intentionally override.

Logo

The Campaign logo setting has three choices:

• Workspace default. The logo chosen on the Campaign Defaults tab. A new campaign starts here.
• Company logo. The company logo from your Account settings, the same one your notification emails use.
• Custom logo. A logo you upload for this campaign alone. It becomes available once the campaign has been created: open the campaign's Settings tab to upload it.

Logo Height and Logo position below the choices set how big the logo is and where it sits on the page.

Constraints:

If you do not pick a logo for the campaign, it uses the workspace default logo, and if no logo is set there either, the page shows none. Choose Workspace default at any time to go back to the workspace logo.

Colors

The Colors card sets the call-to-action button and the logo tint:

• CTA Button. A solid Button Color, or turn on Use gradient to pick a Start Color and an End Color, plus the Text Color of the button label. If the text color is hard to read on the button, the form warns you, but it keeps the color you chose.
• Logo Tint. Optional. Recolors a single-color logo to a color you choose. Leave it off for full-color logos.

Every color has a row of preset swatches (including colors you used recently), a color picker, and a hex code field, so any color works.

The Popup Colors card sets the colors of the recording popup that opens when a visitor taps your button, and Surface tone in the Landing template card sets the page background: Light, Tinted, Dark, or Custom color.

The button color (the start color, if you use a gradient) is also the campaign's accent color. By default the QR code, the social share tiles, and the printable flyer use it. The Share tab can give the QR code and the flyer colors of their own.

When the campaign's colors differ from your workspace defaults, the Colors card shows Reset to Defaults, which puts them back.

Prompt copy

Five text fields in the Campaign Text card control what visitors read. They show your workspace defaults until you click Customize for This Campaign at the top of the Campaign Appearance section. After that you can edit them, and a field you leave blank uses the default.

• Intro line (up to 32 characters). A short line above the headline. Leave it blank and the page shows your workspace default, or Voicegram's built-in line ("Share your story") if you have not set one.
• Headline (up to 120 characters; once you customize, it cannot be left blank). The big prompt text. Keep it short and direct. Until you customize, the page shows your workspace default, or Voicegram's built-in line ("We'd love to hear from you") if you have not set one. Examples:
  • "Tell us how we did."
  • "What did you think of the event?"
  • "Leave feedback on tonight's show."
• Subhead (optional, up to 200 characters). Supporting copy that sets expectations. Leave it blank and the page and the flyer print your workspace default, or Voicegram's built-in line ("Hit record and speak freely. Whether it's feedback, a question, or a story, we want to hear it from you.") if you have not set one. Examples:
  • "Two minutes, no pressure."
  • "Your reply goes straight to the owner."
• CTA Button Label (up to 40 characters). The text on the call-to-action button. Leave it blank and the button shows your workspace default, or Voicegram's built-in label ("Record your message") if you have not set one. Replace it if a different verb fits your context. Examples:
  • "Send your story"
  • "Record your reply"
  • "Leave a note"
• Thank-You Message (optional, up to 200 characters). Shown in the recording popup's confirmation screen after a visitor sends their Voicegram. Leave it blank and visitors see your workspace default, or Voicegram's built-in message ("Your message has been received. We appreciate you taking the time to share your thoughts with us.") if you have not set one. Examples:
  • "Thanks. We read every reply."
  • "Got it. We'll be in touch soon."

The same card sets the Heading font, Body font, and Intro line font, and an optional Terms & Conditions URL that adds a Terms link to the page footer.

The live preview pane updates as you type, so you can see how the page reads before you publish.

Landing template

Pick one of twelve landing-page templates in the Landing template card. New campaigns start on Minimal. The picker groups them:

• Simple. Minimal (a clean, centered layout) and Soft Editorial (a pastel gradient wash, calm and low-pressure).
• Photo-led. Split Image, Immersive, Postcard, and Welcome, each built around a photo you upload.
• Product & social proof. Product Feedback, Customer Spotlight, and Magazine.
• In-person & events. Event Recap, Local Business, and Keynote.

Every template shows your logo, intro line, headline, subhead, and CTA button, and they differ in layout and visual treatment. Local Business also has a Find Us card for your address, hours, and phone number.

Pick the template that matches your context: Minimal or Soft Editorial for professional services, Welcome or Local Business for restaurants and hospitality, Event Recap or Keynote for events and launches, and Product Feedback or Customer Spotlight for a product or app.

Photo display

Photo-led templates show a background photo you upload. Use a PNG, JPEG, or WebP up to 4 MB. If your photo is larger, export it at a smaller size or lower quality first; 2000 pixels on the long side is plenty, and larger photos are resized anyway. How the photo is shown depends on the template:

• Photo-in-a-panel templates (Split Image, Postcard, Local Business) always show your whole photo, never cropped. The photo sits in a panel with a little space around it when its shape does not match the panel. Use Zoom to size it and Focus to position it once you zoom past 100%.
• Full-screen photo templates (Immersive, Welcome) use your photo as the full-page background. To cover the whole screen, the photo can be cropped at the edges, and the exact framing depends on the visitor's screen size. Use Zoom and Focus to choose which part stays in view.

Recent change: panel templates now always show the whole photo. A "Fill" option used to crop a photo inside a panel, which could cut off your subject, so it has been removed for those templates. Full-screen photo templates are unchanged and still fill the background.

Flyer template

Pick one of six printable flyer layouts on the campaign's Share tab: Poster, Split Screen, Stacked, Quote Style, Card Stack, and Numbered Steps. Each one previews in place, so you can see the difference before you download. The flyer is generated as a one-page PDF at Letter size (8.5 x 11 in), with your campaign name, prompt copy, QR code, and branding.

The selected layout is what the Download PDF button on the Share tab produces.

Workspace-level defaults

Setting workspace defaults saves repetition when you create multiple campaigns. Open Settings › Global Configurations in the dashboard and use the Campaign Defaults tab to set:

• Colors. The CTA button color (solid or a gradient) and its text color, the logo tint, the surface tone, and the popup colors.
• Campaign Text. The intro line, headline, subhead, CTA button label, and thank-you message, plus the heading, body, and intro line fonts and the Terms & Conditions URL.
• Default Campaign Logo. Your company logo from Account settings, or a logo you upload for campaigns, with its height and position.
• Popup theme. Whether the recording popup is light or dark, chosen with the light and dark buttons above the preview.
• Email/SMS Verification. Whether visitors confirm their email address or phone number with a one-time code, and whether they can use a phone number at all.
• Voicegram to Google Reviews. The Google review location your campaigns offer visitors unless a campaign picks its own.

New campaigns pre-fill from these defaults. A campaign keeps following the defaults for every setting it has not customized, so changing a default changes those campaigns too, on the live page as well as in the preview. A setting a campaign has customized keeps the campaign's own value.

Re-downloading assets after a branding change

The QR code, social share tiles, and printable flyer all reflect the campaign's current branding. When you change the accent color, logo, or other branded field, the next download from the Share tab uses the new values automatically. Already-printed flyers and already-downloaded share tiles are not retroactively updated, so re-download anything that needs to match a recent change.

If you change your workspace subdomain or the campaign slug, any previously-downloaded flyers will point at the old URL. Re-download fresh flyers after a rename.

Next steps

• Custom subdomain. Pick the workspace subdomain your campaigns will live on.
• Share your campaign. Get the link, QR, share tiles, and flyer in front of visitors.
• Use cases. Real-world ways teams use campaigns.